As an event marketer, trying to find the right digital and SM (Social Media) “M&M” (Management & Metrics) tools can be a real hassle — especially if you’re looking for a solution on the cheap. However, regardless whether you have a killer event marketing budget, or you’re a lone star event professional, with all of the new free M&M tools coming out now, having cutting-edge technology doesn’t need to cut into your bottom line. Here are a few free M&Ms that are worth checking out.
- BackTweets (Free) | Track how many people are talking about you, who’s talking, and what they’re saying. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix.
- Buffer (Free and $) | An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.
- Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.
- Google Alerts (Free) | Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.
- HootSuite (Free and $) | A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.
- Icerocket (Free) | A free resource for brand monitoring, it taps the Web, blogs, Twitter, and Facebook, and delivers easy-to-read results in one page.
- Klout (Free) | A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.
- Mention (Free to $) | An iPhone and Android app that lets you create alerts for your company, its keywords, your brand, and your competitors. Updates in real time.
- Netvibes (Free and $) | A platform that tracks clients, customers, competitors, and your reputation across media sources, analyzes live results with 3rd party reporting tools, and provides media monitoring dashboards for brand clients.
- Pinpuff (Free) | Similar to Klout but focusing only on the Pinterest, it measures the how people share images about your brand and the influence that results.
- Pinterest Web Analytics (Free) | Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites.
- Plugg.io (Free) | Manage and tweet from multiple accounts, get friend suggestions, and automate syndication via blogs and news sources.
- Social Mention (Free) | A real-time social media search and analysis platform that aggregates user-generated content from Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc. into a single stream.
- TweetBeep (Free and $) | This app is like Google Alerts for Twitter: Choose some keywords and receive daily search results via email.
- TweetDeck (Free) | Very similar to HootSuite, only without all the bells and whistles, this client enables you to tweet and track mentions, people, and keywords.
If you’ve tried some of these M&Ms let us know how you’ve integrated them into your marketing strategy, and/or how successful you’ve found them. Or let us know what flavors you prefer, instead. Email firstname.lastname@example.org. We’d love to hear from you.
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