Social Media

15 Social Media M&M Tools Event Professionals Need To Try

Written by Vivian Rodriguez
Buffer

As an event marketer, trying to find the right digital and SM (Social Media) “M&M” (Management & Metrics) tools can be a real hassle — especially if you’re looking for a solution on the cheap. However, regardless whether you have a killer event marketing budget, or you’re a lone star event professional, with all of the new free M&M tools coming out now, having cutting-edge technology doesn’t need to cut into your bottom line. Here are a few free M&Ms that are worth checking out.

BackTweets

  • BackTweets (Free) | Track how many people are talking about you, who’s talking, and what they’re saying. You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix.

buffer-app

  • Buffer (Free and $) | An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.
  • Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Helps you understand and analyze trends within user growth and demographics.

google_alerts

  • Google Alerts (Free) | Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.

hootsuite-logo-dashboard

  • HootSuite (Free and $) | A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.

icerocket_logo

  • Icerocket (Free) | A free resource for brand monitoring, it taps the Web, blogs, Twitter, and Facebook, and delivers easy-to-read results in one page.

klout

  • Klout (Free) | A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.

49895-06-Mention-Logo-h

  • Mention (Free to $) | An iPhone and Android app that lets you create alerts for your company, its keywords, your brand, and your competitors. Updates in real time.

400px-Netvibes_Logo_svg

  • Netvibes (Free and $) | A platform that tracks clients, customers, competitors, and your reputation across media sources, analyzes live results with 3rd party reporting tools, and provides media monitoring dashboards for brand clients.

pinpuff

  • Pinpuff (Free) | Similar to Klout but focusing only on the Pinterest, it measures the how people share images about your brand and the influence that results.
  • Pinterest Web Analytics (Free) | Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Pluggio-Logo_full_aspect_medium

  • Plugg.io (Free) | Manage and tweet from multiple accounts, get friend suggestions, and automate syndication via blogs and news sources.

SocialMention-Logo

  • Social Mention (Free) | A real-time social media search and analysis platform that aggregates user-generated content from Twitter, Facebook, FriendFeed, YouTube, Digg, Google,  etc. into a single stream.

tblogonew

  • TweetBeep (Free and $) | This app is like Google Alerts for Twitter: Choose some keywords and receive daily search results via email.
  • TweetDeck (Free) | Very similar to HootSuite, only without all the bells and whistles, this client enables you to tweet and track mentions, people, and keywords.

If you’ve tried some of these M&Ms let us know how you’ve integrated them into your marketing strategy, and/or how successful you’ve found them. Or let us know what flavors you prefer, instead.  Email info@meetingpool.net.  We’d love to hear from you.

 

The following two tabs change content below.

Vivian Rodriguez

Vivian Rodriguez graduated with an English degree from Georgia State University and studied advertising at Portfolio Center in Atlanta. She is a freelance writer and marketer who lives in the metro Atlanta area.
X