Now that live video feeds are accessible through numerous social media platforms, and a variety of specialty services, gone are the days where live streaming was limited to video games, musical performances, and sports events. Having live streams during your events asserts you are on the forefront of technology, gives you an opportunity to share content with a wider audience, and can be considered a must-have for marketing activities.
However, once your event is finished, you don’t want to simply discard this valuable content. With so much effort going into the creation of the material and management of the session, it’s just good business to find another use for this footage. To help you see how you can use live-streamed content for other purposes, here are some examples you can begin using today.
Create a Recap for Attendees
If you live-steamed numerous portions of the event, then the footage can be used to create a custom recap of the event designed specifically with participants in mind. Choose a variety of clips that highlight some of the event’s best moments from sessions and speakers and combine them with shots that convey the excitement everyone experienced when they were on site. Then, send the finished video with speakers, sponsors, and participants with a thank you message, encouraging them to share the information with their networks.
You can also maintain the video to use as a marketing tool for next year’s event, helping to increase registrations by showing potential attendees what they gain by coming. Make sure it can be easily shared on social media and posted to your event website, then use it as a highlight reel to generate buzz. And don’t be afraid to send it to potential sponsors or speakers to help them see what they can expect should they decide to take an active role in the next one.
Upload Memorable Moments
Once the event is over, review all of the content and see which videos truly capture the spirit of the event and show what it had to offer. Then, choose some of the best presentations and upload them to a video sharing site. If the content is valuable, you increase the odds of the material being viewed and shared. It can also serve as a useful marketing tool as it lets interested parties see what the event had to offer attendees, creating buzz about the next one and potentially driving up registrations. Make sure that access to some of the best material is free, as this gives anyone the ability to view and share the videos.
If you have a website dedicated to the event that you maintain year-round, then consider dedicating a portion of the site to videos of some of the best presentations. You can choose to pull the information from an applicable video sharing site or load it directly into yours. If you do post on a video sharing site first, make sure every clip contains your website address. This helps drive traffic to your site and encourages potential attendees of next year’s event to connect with you directly.
Strip It Down
Even though the original content features video and audio, that doesn’t mean you have to keep it together. Consider taking the audio feeds and using them to create podcasts that can be accessed through a range of devices and take screenshots to use as images in marketing materials. You can also use the content to generate other knowledge-oriented shareables like guides, blog posts or infographics.
Just because the information was gathered in a particular format that doesn’t mean it has to be kept that way. Consider what aspects can provide value in different forms and break it away from the rest.
Your live-stream video footage shouldn’t disappear as soon as the event is over. Instead, consider giving it a second life to help you make your next event as successful as the previous one.