Quick shifts are happening this month and only those who are nimble will come out on top. Just a week into October, we’ve seen not one, but two large events companies raise funding for future endeavors. And in the realm of tech, Google, Snapchat, and Facebook have all made some interesting changes.
Event Farm and Social Tables have each seen a financial boost over the previous two weeks. Event marketing software leader, Event Farm, announced the close of $6.1m for series a funding. Mean while, Social Tables Raised $13M To Create Next Generation of Event Planning Software. Both companies are leaders in the event technology industry and we’ll be looking forward to seeing what this funding helps them accomplish.
On the 4th, Google hosted an event to announce new hardware products designed to take advantage of Google’s Android, Virtual Reality, and Chromecast software. The giant announced the release of their highly anticipated Pixel and Pixel XL smart phones. “Both have a similar design and are differentiated mainly by the size of their screens. Google’s Pixel includes a 5-inch 1080p display, and the XL features a larger 5.5-inch Quad HD panel. Both devices are built by HTC and are powered by the latest Snapdragon 821 processor, 4GB of RAM, and 32GB or 128GB of storage.” Google also revealed the first headset for its Daydream VR platform; an upgraded version of Chromecast; a new Google Wifi router; and finally announced a price and release date for it’s new smart home assistant. Read more about the updates over at The Verge.
After Snapchat’s recent announcement of its new sunglasses product as well as its name change, rumors has it, the social media app has plans to go public. According to The Wall Street Journal (via TechCrunch), Snap “is working on an initial public offering for as early as March that could value the company at $25 billion or higher.”
And finally, Facebook expanded its standalone app offerings last week with the announcement of Facebook for Events, a standalone app to help Facebook users discover events taking place nearby. Currently only available for iOS, the app includes integrations that can pull in data from the user’s personal calendar – to limit scheduling conflicts and make it simple for them to find, keep track of, and attend local events.
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Kaylynne Hatch
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