Tech

Shpare: “Business Dating” at Tradeshows for Qualified Leads

Written by Tara Thomas
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Do you want to go to conferences and trade shows to just sit there instead of meeting new people and generating new business?

Of course you don’t!

But is there another way?

Yup!

Whether you’re an attendee, an exhibitor, or an event organizer, Shpare might be able to help you.

According to Anders Fredriksson, Shpare started out as an “anti-calendar” for people to track and “share” their spare time with their friends’, hence the name Shpare. Now Shpare is a platform that delivers pre-qualified leads to exhibitors at conferences and trade shows.

Shpare via iPhoneShpare in Action

Using Shpare, attendees and exhibitors can send meeting requests to make a face-to-face meeting happen. This way, exhibitors can focus their time on leads with a higher probability of leading to new business, thus increasing their sales at a lower cost.

Event organizers can also benefit. From their site: “For every exhibitor that use Shpare you get 50% of the revenue you help to turn over.”

Plus, if the exhibitors see the business value in your event, they’re more likely to return!

Shpare on Laptop

What to Like:

  • Reduced costs
  • Attendees’ information is analyzed before event to provide targeted leads
  • Activities tracked & displayed on dashboard
  • Managers can see list of qualified leads that staff members have met with
  • List is exportable to Salesforce & other CRM systems
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Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.
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