Social Media

Yes, Your Event Needs Social Media

Written by Tara Thomas
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All events have a place on social media. Some more than others. That does not mean that every event needs to be on every platform posting 50 times a day but there does not to a presence. Yes, there are limits, there are goals, and there should be plans.

That being said, sometimes not all event marketers and folks upstairs in the big chairs see the “why”…. maybe this will help. This is part of a series of videos by Erik Qualman, author of Socialnomics and it puts in stark terms why you really need to rethink social.

 

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Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.
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