One of the major draws for potential sponsors and exhibitors will be the potential for being seen by — and interacting with — a significant number of attendees. In our virtual event sponsorship service, we start all events with a custom-branded landing page, showcasing the value proposition of your event. This page has plenty of room for IAB-standard ad units and even video commercials and ads.
From the platform login page to the virtual ballrooms, we provide plenty of space for ads, modules and also clickable links from event sponsors, guaranteeing visibility for thousands of attendees as they participate in the event. This makes it super easy for both attendees and also for sponsors to make meaningful connections across all of the touch points and locations of their scheduled meetings and while viewing content.
From logo placement on the platform to sponsor loops, there are plenty of benefits for potential sponsors. So, We will assist in creating sponsor packages and levels of sponsorship for your event. With varying levels of sponsorship, it is also important to express the value of different levels and the opportunities you will be giving your sponsors. These tiered packages could vary from basic branding on the virtual campus to including sponsored sessions. And to including sponsored areas or tables in the virtual networking hall to devoted presentation time to the sponsors.
Common sponsorship features are sponsor modules in the virtual networking hall and virtual booths in the virtual campus. The sponsor modules will be visible to all attendees any time they are in the virtual hall. Typically it includes a special landing page to advertise the sponsor in a way to engage the specific audience of the event. The virtual booths offer exhibitors and sponsors dedicated branded spaces. So, here they can meet attendees, demo their products, display presentations, and then have private conversations. Also, Attendees will be able to find them easily, as their company name will be displayed in the campus navigation.
Whether sponsors have speaking sessions or are just sponsoring keynotes, you can provide them with more visibility by offering a fully branded virtual room. Clickable images in the virtual rooms can also be quickly updated between sessions to offer additional brand exposure. Giving your sponsors dedicated speaking opportunities at your event is a great thing. It will provide a huge benefit of direct engagement with your audience, whether to promote a product or display a presentation.
Many sponsors will have interest in having personalized content to promote their companies. For the time before leading up to your event, we can provide customized social media content highlighting your sponsors to help promote your event while showcasing your sponsors. For during the event, we also develop sponsor videos or sponsor loops to show at the beginning of sessions. Or else, we develop content to display in your sponsors’ dedicated spaces. Your sponsors will feel confident regardless of their access to event-ready content showcasing their products or services. Because they will have a dedicated team to help highlight their company in many ways.
Without a full understanding of what sponsoring your event entails, many sponsors could be deterred from participating in your event. We will host event sponsorship webinar to inform potential sponsors of the different sponsor packages available with your event. And we inform the different opportunities of brand placement within your event’s platforms. Also, we inform the logistics of all the possible sponsorship opportunities within your event’s sponsor packages.
The Meeting Pool is your guide through all things event technology-related in the meetings and conference industry. We stay on top of the latest platforms and updates to ones you know for you. We work closely with event professionals and marketers to help bring tech to some of the world’s top shows. We produce stellar virtual and hybrid events for associations, healthcare, financial services and tech companies around the world.
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